In an interview session on day two of the 2016 Digital Book World Conference, Conference Council Chair Mike Shatzkin spoke to Barnes & Noble’s new chief digital officer (CDO), Fred Argir, about how the company is innovating and what he views as some of the company’s biggest challenges. As the retailer’s first CDO, Argir noted his role is new: “It’s a role that is part digital, part technology, part marketing,” […]
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