The Power and Limits of Curation
We’re all drowning in content. From long-form writing on LinkedIn and Medium to snackable content in our Twitter and Instagram feeds, to the explosion of self-published books, we’re inundated with...
View ArticleHow Curation Is Helping Drive Discovery
We’re all drowning in content. From long-form writing on LinkedIn and Medium to snackable content in our Twitter and Instagram feeds, to the explosion of self-published books, we’re inundated with...
View ArticleIt’s Time for Publishers to Think Outside the Market
Over the last 12-18 months, after a challenging, industry-evolving 5-7 years, there is a growing sense of cautious positivity in many parts of the book world. Print book sales are rebounding (or at...
View Article5 Questions with Ken Brooks, COO, Macmillan Learning
Ken Brooks is the chief operating officer of Macmillan Learning, and before that he was senior vice president of global supply chain management at Cengage Learning. Ken is also a recognized and proven...
View ArticleHow Authors Can Step Up Their PR Efforts
Dana Kaye is the owner of Kaye Publicity, Inc. and author of the book, Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales. Dana is a frequent speaker on social...
View Article‘The Content Trap’ Is the Must-Read Book of the Year
A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. On this trip, I noticed a book called...
View ArticleWhat Is the Content Trap?
A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. On this trip, I noticed a book called...
View Article3 Keys for Producing Engaging Social Media Content
The goal of good social media content is interaction that leads to loyalty and trust. And the keys to good content are not a mystery. Marketing studies have been conducted on how people buy, what kinds...
View ArticleHere’s Another Way Digital Could Complement Print
As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most...
View ArticleProgressive Publishing: Content on Demand
Before the digital age, information consumption via mobile devices was considered an optional trend among print content creators and publishers. Now it is practically a professional imperative. In...
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