Clik here to view.
Rizzoli Launches First Immersive Narrative Ebook Collection for Kids at...
The first ever ebook-based immersive narration of the world’s 30 most popular fairy tales in Italy Once upon a time there were a lot of fairy tales all over the globe. Tales were told or dramatically...
View ArticleClik here to view.
Is Peer-to-Peer Content Distribution on the Horizon?
What if you could instantly see a list of the popular ebooks being read around you, and if you were interested in one of them you could pull up a sample directly from someone else’s device onto yours?...
View ArticleClik here to view.
How Analytics Will Change Publishing
“There’s a brave new world in book publishing,” writes Jellybooks founder Andrew Rhomberg, “and it’s being shaped by and around audience insights.” In the inaugural post of his new column for Digital...
View ArticleClik here to view.
How Ebooks Are Changing the Way We Read
“With the coming of ebooks,” writes Paul Mason in The Guardian, “the world of the physical book, read so many times that your imagination can ‘inhabit’ individual pages, is dying.” One of the key ways...
View ArticleClik here to view.
Publishers and the Fear of Data
“Change leads to anxiety, and there has been a lot of change in publishing in recent years,” writes Jellybooks Founder Andrew Rhomberg in his latest blog post for DBW. “There is one trend, though, that...
View ArticleClik here to view.
Why Smart Publishers Build Bad Websites
When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors? Think the New York Times or Fox News versus HarperCollins or Simon...
View ArticleClik here to view.
How Publishers Can Have Better Websites
“When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors?” DBW blogger Rob Eagar asks. “To almost no one’s surprise, it’s...
View ArticleClik here to view.
Content – Fresh, Exciting and Inviting
In one of my blog posts for Digital Book World, “Your Content Is the Problem,” I pointed out that duplicate content can hurt your search engine rankings due to Google’s preference for unique content...
View ArticleWhat’s Your Mobile, Snackable Content Strategy?
Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the Shift to Mobile. This week I want to focus on a...
View Article5 Questions with Sanj Kharbanda, SVP, Digital Markets, HMH
Sanj Kharbanda is Senior Vice President of Digital Markets at Houghton Mifflin Harcourt, where he manages the publisher’s digital marketing strategy, including for trade publishing, K-12 and consumer...
View ArticleWhy I’m Not on the Amazon Echo Bandwagon… Yet
I almost bought an Amazon Echo last November. It was on sale for $129 and I figured it was too good of a deal to pass up. Amazon promised two-day Prime delivery, but they got overwhelmed by all the...
View ArticleBarnes & Noble’s New CDO: ‘We Must Win the Mobile Experience’
In an interview session on day two of the 2016 Digital Book World Conference, Conference Council Chair Mike Shatzkin spoke to Barnes & Noble’s new chief digital officer (CDO), Fred Argir, about how...
View ArticleBooks Cannot Become Mere ‘Content’
I originally wanted to title this article “So What Is a Book Anyway?” as the last few years have seen a shift in what actually constitutes a book. Taking a step back, when we were children we were...
View ArticleHow to Make Reading Relevant to Today’s Consumer
In a world where users can access entertainment from their mobile devices anytime and anyplace, all forms of media are competing against each other for a resource that is quickly becoming scarce: user...
View ArticleShould Publishers See Themselves as Service Providers?
Today’s publishers have it pretty rough compared to previous generations: they’ve seen the sequential rise of the Internet and ebook software upend their traditional business models, and in many cases...
View ArticleThe 2 Marketing Questions Every Author Should Ask
I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing &...
View ArticleHow Siri, Alexa and Other IPAs Will Revolutionize Publishing
For the past several years, I’ve been writing about how containers, such as books, newspapers and magazines, are slowly fading away. They’ll certainly be around for many years, but their relevance will...
View ArticleHow to Build a Successful Indie Press
Of all the independent publishers I’ve spoken to recently, Chris McVeigh of Fahrenheit Press stands out as one of the most outrageous. He won’t mind me saying that, I’m sure. “Indie Innovation” is...
View ArticleWhy Publishing Should Look More Like Podcasting
Did you make the same mistake I did and assume that podcasts are yesterday’s platform—that interest in them has plateaued (at best) and they’re not worth thinking about today? What seemed like a fad...
View ArticleAudiobooks Make Me Feel Like I’m Cheating
Let’s get this out of the way: I love audiobooks. Since reluctantly trying them earlier this year, I have found I cannot get enough of them. I listen to them all the time. They have become part of my...
View Article